Museum Association of New York Annual Conference

OVERVIEW 

The largest gathering of museum professionals in New York State, the Museum Association of New York annual conference moves around the state each year. Dana Cook & Co.’s leadership completely transformed these conferences — creating destination events built around authentic experiences. Each conference reflected the region’s vibrant personality, and allowed local museums to showcase their uniqueness and better engage their peers.

HOW WE MADE IT POSSIBLE

Event Planning & Management | Conference Concept + Design | Committee + Partner Management | Financial Management

Dana Cook & Co. provided full event planning and management services to create an inspired, immersive event that redefined how attendees experienced MANY annual conferences.

THE RESULTS

✔️ Individual attendees increased from 200 to over 400.

✔️ Sponsor numbers and sponsor funding more than doubled.

"Dana's positive energy and sparkle are apparent in everything she does. She was great to work with and exceptionally good at engaging stakeholders and championing new ideas. More than just ideas, though, her follow-through is impeccable. She brought a fresh perspective to our annual conference that made it distinctive and memorable. Dana's enthusiasm, professionalism, focus, and can-do spirit have helped to put the MANY annual conference on a national stage."

— Steven Kern, Director & Chief Executive Officer of the Newark Museum, Newark, NJ