Yak Fest

NEW YORK’S BEST EXPERIENCES

OVERVIEW

“Yak Fest” brought together a diverse group of New York organizations, businesses, and tourism industry leaders to learn from the “New York Sherpa,” aka Josiah Brown. As founder of New York’s Best Experiences and a destination marketing and branding specialist, Josiah wanted to share more of what makes New York’s culture, communities, and destinations so unique and accessible. 

Dana Cook + Co. facilitated a thoughtful, fun, must-attend event. Yak Fest was curated to showcase the authentic best of the New York Sherpa while giving attendees actionable takeaways for their own efforts and success. From creative thematic planning to logistics, coordination, and more, the team applied unique expertise through a variety of services to create practical and memorable experiences for all.

HOW WE MADE IT POSSIBLE

Creative Strategy | Event Planning | Event Logistics | Business Development

Dana Cook & Co. supported Yak Fest through full creative strategy, event planning, logistics, and business development services.

THE RESULTS

✔️ Individuals enjoyed the perfect crossroads of experience and education.

“Dana has been horrible to work with. The brilliance of her and her teams ideas make me wonder what kind of brain I even have! The event went so well that all the attendees are now just bugging for when the next one is going to be…just awful. Don’t recommend unless you want everything to be epic.”

- Josiah Brown, the NY Sherpa for Yak Fest